Every neighborhood has a story: Which ones will you tell?

HPRLCL is a location-based social discovery platform that allows travelers, locals and everyone in between to discover and share uncommon urban experiences. From street art, galleries and pop-up installations to music venues, hot cafes and even parties, HPRLCL helps you discover your neighborhood and share it with the world.

Who We Are

We're two individuals with strong backgrounds in strategy, management, marketing and business development. We have worked with companies ranging from NBCUniversal, Warner Brothers and CBS to local non-profits to develop and implement projects, and have a background in startups. We bring many connections to entrepreneurs, investors and other industry leaders, as well as our own backgrounds in management and development.

What We're Doing

We are currently laying the foundation for an innovative new social discovery platform that will be disruptive in the social content, mobile, and micromarketing spaces. Our target markets are travelers, and young, savvy and trendsetting locals who recognize a gap in discovering and sharing uncommon and interesting hyperlocal experiences. Our application (web-based and mobile) will be free and will immediately compete with known entities such as Yelp, Google Local, Nokia City Lens and Trover, as well as other smaller players.

Michael Browne


A veteran of startups, Michael has an extensive background in business development and operations management, tracing back to his start with a Northern California real estate investment firm. Always with an eye toward innovation, Michael has since worked with top entrepreneurs to develop successful ventures in the wellness, legal, hospitality and digital marketing sectors and has made a significant impact in his industry with his unique and effective approach to business development, brand management, marketing and strategic planning.

Michael is passionate about music and art, and he believes that small businesses make the world go 'round. An avid traveler, he dreamed up HPRLCL to serve a very simple purpose: connecting travelers and locals to truly unique, local experiences that have been otherwise obscured by the mainstream. His goal is for HPRLCL to function as the world's best way to connect local artists and artisans with the people who believe, as he does, in the power of living locally.

Prior to founding HPRLCL, Michael was Founder & Executive Producer of a cause marketing and event production firm based in Los Angeles, and Managing Director at a privately held lifestyle brand in a high-value niche market. He has previously served as Director of Business Development for two nationally operating digital marketing firms, and has a background in corporate, trust & tax law.

A native of California, Michael resides in Hollywood, and enjoys baseball, theater, photography and loud music.

Brett Mendenhall


Brett brings a wealth of experience with him to HPRLCL, as well as a healthy obsession with discovering local artists and musicians and sharing them with everyone he knows. His previous work as Director of Operations for a cause marketing and event production company in Los Angeles allowed him to engross himself in Southern California's alternative and indie communities and it is here that Brett found his inspiration to co-found HPRLCL. It is his hope that locals - wherever they may be - will share his passion for exploring their neighborhoods and supporting local artists and artisans.

An activist and intellectual at heart, Brett served as executive director for a behavioral research center at UCLA, where he managed research projects, grant development as well as the center's marketing and social media efforts. Additional, Brett is a project manager at a social marketing company based in San Francisco, where he contributes to campaigns ranging from HIV awareness to tobacco prevention to child development. Brett is a natural leader who has refined his skills in environments ranging from HIV research to music production, and is perfectly positioned to spearhead operations at HPRLCL.

When Brett is not hard at work, he can be found stretching it out on a yoga mat or exploring the San Francisco Bay Area by bike. And every summer Brett joins two thousand other riders for an annual fundraising bike ride spanning 545 miles from San Francisco to Los Angeles.

Currently seeking talented explorers.

We are looking for people who are passionate about what we are doing and who believe in our idea. You will be part of an intimate team so we're looking for candidates who are willing to start small and help the idea grow quickly

Currently Seeking:
Full Stack Engineer
UX Designer
City Scout


Interested parties, email your resume, links to past projects and relevant information to jobs@hprlcl.com. No recruiters or agencies, please.